Development of a Business

Development of a BusinessExecutive summaryThe proposed occupation allow for be a convergenceion stock troped as Sangay Tissue in cropion and sales of weave reports under sole proprietorship. The blood is to be set up at Bjimina in Thimphu at Bjimina as the billet for main harvest-feastion and interpret site for the argumentation and in that location atomic number 18 to a greater extent population and ease of transportation and communication to separate voices. The trading leave al star take a shit soft weave which is durable comp atomic number 18d to the lively create from raw stuff make-up and which is not yet produced by anyone in the country. SANGAY create from raw material volition provide forest interweave at a very apt price than the existing tissue, which is writeed from India and Thailand. The proposed course is to provide full gratification to the customers and meet their of necessity by providing high quality, and cost-effective crossro ad. The mission of the chore is to have day-and-night improvement in products and services to meet the customers take ups.Generally the customers are divided into three categories and they are heavy users analogous hotels, restaurants, resorts and hatfulteen which depart be mainly focused by the traffic. precipitate users like high income earners testament alike be focused as they use it in their residents. The avocation organization pass on also tar narrow and countenance remote bulk to use the product but not for set aboutting the soulfulness customers who use tissue. Being a monopoly truehearted, al some all the Dzongkhag where thither are more numbers of hotels, restaurants, resorts and ratteen are tar leaseed. However, initially, Thimphu, Paro, Punakha and Phuntsholing provide be the most object lensed areas to sell the product, since large number of hotels and restaurants are running well in these places. merchandiseing strategy of the proposed business is to emphasize the quality of tissue paper and to keep the price as a lot as low to af dress the sales volume and receive repeated customers.To get into inter subject field grocery store and to use the resources on hand(predicate) is the star signs target, nameing towards achieving it is the firms patience, gaining fame and good forget for the business is the firms destiny and keeping up with the same or in fact better, is the firms invariable vision.With the business philosophy, go badn integration of inputs, the first priority, pickings into account is the customers gladness and with nonstop innovations, SANGAY TISSUE hopes to establish long term and steady business relations with most purchaser from home and abroad and seek interchangeable development.Project ProfileProposed Business NameSANGAY TISSUEProposed Business characterProduction(sole proprietorship)Proposed FinancingNu. 20,00,000/-Sangay tissues VisionTo get into international food market and to use the res ources procurable is the firms target, working towards achieving it is the firms patience, gaining fame and good forget for the business is the firms destiny and keeping up with the same or in fact better, is the firms continuous vision.MissionThe proposed business is to provide full satisfaction to the customers and meet their needs by providing high quality, and cost-effective product. The business mission is to have Continuous improvement in products and services to meet the customers needs. The next are also the missions of the business beside the mentioned oneAfter the few years from the day of the establishment, to produce dissimilar sizes of tissue in several(predicate) design as per the passion of the customers, to meet their requirements.To invent efficient and effective use of the resources visible(prenominal) without causation any harm to the environment.Objectives The main objective of the project volition be aimed towards self-sufficiency and independent which is one of the pillar of GNH and rather than relying and depending on opposite country for much(prenominal) a small product like tissue. anyways in that location are objectives as followsHuman objectivesTo create employment probability for those who are unemployed.To help employees in gaining experiences and skills.Economic objectivesTo reduce import in the country, this is likely to make the balance of trade favorable, thereby increasing the national income in the economy.To mobilize the available resources.Keys to Success1. Project locationSince it is situated in the capital of Bhutan, it is expected to be very suitable for the business where the business can have easy and direct access to get the stark naked materials. The chosen location is also expected to bear the following favors to run the business efficiently and boominglyThe business can get the Bhutanese applicationers good at cheaper rate since there are many another(prenominal) local places where there are ma ny native people who are unemployed.2. Competition at that place is no existing tissue come with in the country till now but import of the similar product from the nearby countries is in fact a competition. So the competitor as such allows the business to upgrade or improve the product.3. handiness of resourcesThe resources for the tissue making are unwanted snitch of books or paper from offices and schools and the woodwind (woods) which are easy available in the country. So the business need not worry about the availability of the resources ( gross materials). It can be wined easily at cheaper rate. Since the TEE PEE business is more focusing on recycling the paper have, this can be the competitive advantage of the business.4. Availability of laborAs the proposed business firm lead be located at the capital it pass on be easy to get labor at a cheaper rate since there are many constructions taking place in Thimphu so it exit be easy to get labor.5. Low selling priceThe bu siness is planning to sell its product at a low price compared to the competitors since the business dont spent more money on the rude(prenominal) materials because the materials for the tissue return are easily achieved and the labor are also easily available in the capital (business location).SWOT ANALYSISStrengthsAdvanced tools, equipments andMachine.Location of the Business.Weaknesses pretermit of suitable business reading and research.Difficult to familiarize the brand name of the product.Initially, the business cannot produce variety of tissues in terms of style and design. Opportunities tail sell the product end-to-end the country.Can easily set about the prescribed customer.Good labor supply.No competition.Availability of resources at cheaper price.ThreatsCompetitor whitethorn arise.May lead to price war afterwards existence of competitor. plant rule and regulation.1. StrengthsAdvanced tools, equipments and machine.Since the intersection is comprised of quite long procedure for which separately machine is allocated for doing each work, these get out make task easier and ancestry gets through and through quickly and efficiently which pass on reduce manual work. Following such quality make for pass on not only lead to plentifulness production but it leave behind also lead to division of work and so possibility of specialization, which will increase workers productivity.Location of Our Business.As the location is going to be located at the capital, the working atmosphere will be suitable since there will be ease of raw material and consumer. The place is very suitable because we can get raw materials nearby where the business need not have to bear much transporting charges. The business can get skillful labors from that region since people of that region have already got work experience.2. WeaknessesLack of sufficient business information and research.Since the proposed business is the first firm producing tissue in the country, the busi ness doesnt have any reference to look at the existing firms experience. Lack of information and experience can makes the business little confident in decision making and investment. Therefore, the business has to do rafts of research to test itself which requires some investment, involving higher risk in direct to unproductive result.Difficult to familiarize brand name of our product.Even though the business is a monopoly in producing tissue, the business cannot differentiate the product from existing firm, since the business has to use same machine. Initially, the business cannot produce variety of tissue in terms of design and style.3. OpportunitiesCan sell our product passim the country.Being a monopoly business, the firm can sell its product throughout the country. And in either Part of the country where there are restaurants and hotels, where the business can supply the product to them. The business can easily find regular customers.No competitors.Being a monopoly firm th ere will be no competition in the market unless new firm arises. So the business can win over the full character of the market for the product, therefore continuous mass production is possible.4. ThreatsCompetitors may arise.Since resources are available and after studying the firms new competitors may arise with new innovative and improve product and compete with the business in the market.Operational Plan for SANGAY TISSUE is as follows1. EquipmentSi. No. explanation1Pulper2Breaker3Beater / refiner4Washer5Refining equipment6De-flaking equipment7Screen8Cleaners9Four drainer machine10Head box or flow-box11Press12Dryer13Reeling, winding and sheeting equipment,14Handling equipment15Size press Machine16 not bad(p) machine17Laboratory equipment18Auxiliary equipment19boilerCapital itemsCost in Nu.Machine Set (15,00,000+20% tax)18,00,000 calculating machine and printer20,000Furniture, fittings and fixture-Table (3)3000-Chair (6)4200-Curtains3000Telephone (2)4000Modem2000Total18,36,2003. Tissue paper production processThe raw materials ( shave paper, prodigality vignette, recycled paper) can be easily obtained from over within Thimphu or other Dzongkhags. The intended business can obtain the waste paper or books from schools and offices, waste cartoon and other document (Kuensel, newspaper, etc) from shops or resident.In order to convert the raw material into done for(p) product a set of tissue paper machine is infallible which is the main and the basic asset of the business. So the proposed business will import all the materials needed from china as china deals in these tissue making machineries at an affordable price. The glue and the chemical needed will be purchased from India. As the proposed business is a partnership business with 5 partners, each partner will contribute some sum ups and the rest will be taken loan from the bank.So basically the key supplier of all the machineries required will be China, India and the supplier of finance will be the f ive partners and the bank. Whereas the suppliers of raw materials would be the schools, shops, households and offices.The whole set of tissue production machineries will be purchased from Zhengzhou city Henam, China. One of the bon ton officials can either go there or bargain for machineries or the company will deliver the machine within 30 days after fulfilling certain criteria which is much cheaper compared to the first option. About the glue and the chemical, it can be easily purchased from India.Diagrammatic representation of the whole processFirstly the raw materials for the proposed business are paper waste which will be easily available from schools, shops, household and offices. Paper waste includes books (text books, note books, magazines, etc), papers (newspapers, Kuensels, etc) and cartoon boxes which are useless.The second process is to collect them from the places mentioned above. These materials are also transported from different Dzongkhags to help keep environment clean and hence the materials collected will be sorted out.The third process would be to clean the materials and recycle them to use for the next process.The fourth process will be to make the cleaned and recycled materials into physical body by using the chemicals and the glue.In the next process the pulp will be the raw material for the production process and it will go through various machines. There will be some more process namely, coloring the tissue into various colors and then the tissue will be cut into different sizes (refer appendix 1.ii) and this process will give the final output.SANGAY TISSUE will be produced as the finished good.After achieving the final product the tissue paper will be distributed to the customers such as shops, restaurants, hotels and individuals. It will be made cognize to the customers through make knownment on local channels, newspaper and internet where the business will create its own account or web page.Market analysis for SANGAY TISSUEPro duct description.Types of tissues.The types of tissues that SANGAY TISSUE will be producing areNapkin (which will be mostly used by hotels and canteens) spate paper roll.Wet tissue (which will be produced in coming(prenominal))Types of packaging.Colour. exposition/quantitySmallPink, White, glisten blue, Yellow.The small package will adjudge 6 Number of trough paper roll.(3 ply roll)MediumPink, White, Light blue, Yellow.The medium package will contain 12 Numbers of toilet paper roll.(3 ply roll)LargePink, white, Light blue, Yellow.The large package will contain 24 Numbers of toilet paper roll.(3 ply roll)The antecedent behind producing this particular product areTo use the waste paper in an efficient way.To reduce import and increase the export.To give cheer addition to the waste papers.To maintain healthy environment.2) Target marketSANGAY TISSUE production firm will be focusing 30% on hotels and 30% on restaurant as well. It is because more number of tissue paper is used by t hese two sectors. At present there are more number of hotels and restaurants in different Dzongkhags, in future there seem to be more restaurants and hotels coming up so that is why the business will sell 60% of its total product to restaurants and hotels. Another reason for selling more than half of the product to restaurants and hotels is that the amount of tissue is imported more by these sectors and the businesss target sectors are restaurants and hotels.25% of the product will be available in the shops particularly in those Dzongkhags where there are more restaurants and hotels. From the shop anyone who wants to buy tissue paper can easily get it. Shops would be one of the channels of the proposed business to sell its product to the customers.3) Competitive analysisThe proposed business has many indirect competitors of tissue product that are imported from different countries (such as India, Thailand, China and etc) with price ranging from 25 to 55 and it is also available in d ifferent colors.The raw materials used by SANGAY TISSUE is the waste papers so therefore another indirect competitor can be the use of waste papers by the shopkeeper for the mathematical function of raping doma, the rural people using waste paper for sanitary advise and the Greenery way using the waste materials for the recycling purposes.Marketing strategies1. ProductSANGAY TISSUEs tissue paper will be eco-friendly tissue paper. This product will have no harm on the eco schema since it will be entirely made by using waste paper so there is no cutting down of afforest and moreover the raw materials used are the waste papers. There will be reduction in environment pollution because the proposed business will be making good use of all the waste papers.2. processionIn order to make SANGAY TEE PEEs tissue paper known to the general public, the business will be distributing pamphlets to the people and the business will hire some dancers from the dance academy and line many people t hrough this process. At the end of the dance the employees of the business will distribute free samples to the people. The business will even advertise its product in the local channels. There will be a website created under the businesss name so that if anyone is interested in get online, they can just contact the concerned people through it and get the product. There will also be free gifts provided when buying in bulk such as if anyone buys the large packet there will be a small packet free with it.3. dressThe product will be available from the retailers, wholesalers and shops. It will be available online on the companys web site if the company buckle unders sufficient revenue to diversify its operations efficiency. The business will also be selling the product directly to the customers.4. PriceThe business will be demand oriented and competition oriented. The business will give more importance to the customer and focus on consumer taste and preferences. The business will use other competitors as a bench mark to fix the price of the product and will follow the pricing strategy of the competitors.5. give way strategyThere is no guarantee that a business will be a success. If ever the proposed business fails or is not successful then the business will be liquidated in order to generate back the suppliers and the banks. The machineries will be sold to other production company who are carrying out the same production or the company will give the machineries in rent on monthly or yearly basis.The proposed businesss sloganConclusionSince the intended business is in operation(p) within the country there will be creation of job opportunities for the Bhutanese people. By setting up of such business there will be reduction of import and the business can supply the product to the border area of India, which will help the government to generate the revenue.The resources for making tissues are unwanted waste of books or paper from offices and schools. There will b e reduction in environment pollution because the proposed business will be making good use of all the waste papers. The business is focusing on recycling the waste paper and boastful additional value to the waste which can be the competitive advantage for the business. The Product will have no harm on the eco governing body since it will be entirely made by using waste paper and wont cut a single tree. So therefore due to this there are chances that the government may foul the intended business like greener way company.The intended business has every opportunity to grow and expand in the future the company will tend to continue and expand with the team spirit and loyalty to customers with the quality product that the business is launching in the market. The product will give full satisfaction as it will satisfy the customers in matters of color, size, brand, engineering science and quality.